2 Kings 4 IncHow a call is judged
What it does
The call is the product. We make sure you know what you got.
Built for our own pay-per-call campaigns first. Every number on this page comes from those campaigns, June 2026 to today. Now it runs for clients.
01
Transcribe and grade every call
Every inbound call is transcribed and read by AI within minutes. It records who called, what they asked for, whether a quote or booking happened, and how the agent handled it. No sampling, no listening to recordings by hand.
02
Know which ad made the phone ring
Each call is tied back to the campaign, keyword or ad that produced it through dynamic number pools and click tracking. You see cost per qualified call by source, not cost per click.
03
Catch the calls you should not pay for
Hang-ups, wrong numbers, repeat callers, voicemail and callers who never meant to buy are flagged automatically. The flags land before billing, so you argue about fewer invoices.
04
Teach your ads what a good call is
Qualified calls, bookings and call length are sent back to Google and Meta as conversions. The platforms then bid for callers who book, not callers who hang up.
05
Route calls where they close
Calls are routed in real time by time of day, caller location and which team is answering, with caps and failover so no qualified call rings into a dead line.
06
See it all in one place
A dashboard with every call, its grade, its transcript and its source. Daily summaries by email, and alerts when something slips, like answer rates dropping or a spike in short calls.
What a grade contains
Four answers for every call, minutes after it ends.
Not a score out of ten. A short written record of what happened, so anyone on your team can act on it without listening to the recording.
01
Intent
What the caller wanted, in one line. New customer, existing customer, price check, wrong number.
02
Outcome
Quote given, appointment booked, sale closed, no sale and why. Booking details captured when they are spoken.
03
Quality flags
Hang-up, voicemail, repeat caller, out of area, suspected fraud. Flagged calls are held out of billing.
04
Source
The campaign, ad group and keyword that produced the call, so cost per qualified call is known by source.
More about Arvin→Next step
See what your calls are really worth.
Tell us about your call volume and where the calls come from. We will show you what the system would have caught last month.